Consultant Road

3/7/14…Here are the steps I notice about most consultants I encounter, and how they approach their business…

1. Come up with an idea; not necessarily original
2. In the idea, ensure there is an element of truth people can relate to
3. Use your experience to offer broad insight with examples
4. Repackage the elements; use one’s own jargon
5. Brand it
6. Package it
7. Blog, lecture, write articles, etc. as a knowledge authority
8. Finally, license others to consult